Mini Marketing Plan

In this assignment, we were asked to review a case study about “X-Jump,” a fictional trampoline park that wants to attract a broader audience. The assignment’s prompt asked us to act as X-Jump’s marketing team and build a mini marketing plan that includes our target market, goals for the campaign, the company’s “voice,” the reason for the campaign, and metrics that can be used to gauge success. In addition, we were asked to create a social media content calendar and sample posts for the campaign.

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